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May 3, 2017

Is Using Video for Marketing Effective?

Everyone loves a good viral video. From cats to cooking how-to's, videos are the ubiquitous source of entertainment and information on the internet. We all know that videos are popular but are they also effective as a means of marketing? Are videos just a source of mindless entertainment and forgettable information or can they actually be used to connect with customers and potential clients as a way of growing your business and building your brand? As a video marketing services agency, our predictable response is "yes". But we don't think we are just being biased about this. With that said, let's take a look at some concrete supports to this conclusion.

Video is an Effective Support to Other Means of Advertising

One great use for video is that it is effective in accomplishing things like more email click-throughs and higher website traffic. According to comScore, featuring a video on your website  or sites like Yelp and Amazon can make your site 53 times more likely to be on the front page of Google.

Video Boosts Engagement

You could publish a well-written, content-heavy article about your product that a potential client reads half of before getting distracted or you can produce an interesting, to-the-point video that immediately grabs your audience's attention and boosts engagement. Simply put, video improves your chance of getting the attention of your potential clients in a world where attention spans are getting shorter and shorter.

Video is Everywhere

As we alluded to earlier, video is everywhere these days and so it just makes sense to latch onto this form of content marketing as a way of fully maximizing your marketing budget. Everyone loves an interesting video and putting your video out on social media platforms like Facebook and Instagram will boost engagement and help to build your brand. It is just a smart business decision to use video as a major part of your company's marketing strategy.

Video Provides You with Greater Conversions

According to Kissmetrics, "viewers are anywhere from 64-85% more likely to buy after watching a product video". This is further testament to the fact that people would rather see a video than read an article. An article or blog post is great for improving SEO and driving traffic but at the end of the day, a video is more likely to be the tool that brings in the sales.

Video is Helpful in Providing Engagement Metrics

With video you have a more accurate idea of what approaches are and are not effective. More than other forms of advertising, you have a fuller picture of who is engaging with your video by seeing how many times the video was watched all the way through and how many times it got repeat viewings. This will be beneficial for you as you move forward because you will have a better idea of what ideas work and what ideas need to be scrapped.

Choosing the Right Video Production Company

Now that you have seen how effective video can be in marketing, it is important to choose the right video production company. You need a company that understands your needs and your company identity so that you can most successfully promote your brand. Here at Sparkhouse, we understand video production and we understand marketing. This translates into a greater level of success for you when it comes to your video marketing campaigns. We are also very competitive in that we offer a high end service for a more affordable price.

We hope you will consider the benefits that video marketing can provide for your company. Please take a look at our website to learn more about our company and the services we provide.