15 of the Best B2B Videos Ever

Why B2B Video Matters

The days of boring brochures and static sales sheets being the heart and soul of B2B marketing are gone. B2B video is revolutionizing the way business houses engage, educate, and convert buyers. SaaS startups to enterprise giants, companies are using video to tell compelling stories that create real results.

Video marketing is now a compelling way for B2B businesses to cut through the clutter of conventional marketing activity. It's not merely about pointing to benefit or feature anymore, it's about connecting with prospects, establishing trust, and providing value in an engaging and digestible form.

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The Rise of B2B Video in Digital Marketing

In the past decade, video marketing has grown at a lightning-fast pace as one of the most powerful methods for B2B brands. In recent studies, 86% of B2B marketers have incorporated video content into their marketing efforts, and for a very good reason. Video has been a game-changer when it comes to engagement, education, and conversion.

• Video enhances site engagement up to 80%: Compelling videos on product pages or landing pages can dramatically increase interaction rates, resulting in longer site stays and higher conversion possibilities.
  
  
• B2B companies using video get 41% more search web traffic: Video is a shareable and search engine optimized content type that generates more organic search traffic and search engine visibility.
  
  
• Explainer videos allow 94% of customers to understand a product better: Videos can break down complex products or services in a way that text cannot, and allow potential customers to easily understand your product and value.
  
  

In short, video marketing is no longer an option—it's a requirement. It's a vital element of a winning B2B approach, enabling brands to differentiate, engage more deeply with their audiences, and get true results. If you haven't yet begun integrating video into your B2B marketing, it's time to get started.

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Why Creative Storytelling Wins in B2B

B2B audiences are businesslike but human. Each decision-maker, executive, or entrepreneur has a human behind them who has feelings, has issues, and requires solutions that deliver actual value to their work or to their life. Just like all other consumers, B2B audiences are drawn to stories that resonate with them on a human level. B2B storytelling is not as much about selling a product—it's about establishing a connection that speaks to the audience's values, priorities, and dreams.

Creative storytelling works in B2B because it is emotional.

Even though business decisions are normally made on the basis of facts and figures, emotion is still at the center of decision-making processes. Storytelling enables you to tap into that emotion using real-life situations, everyday issues, and personal and relevant solutions. If an audience can identify with the story you are telling, they become invested in the brand and are more likely to engage. Stories are effective because they create empathy—audiences are able to put themselves in the situation, and so they become more interested in the product or service.

Breaking down complicated concepts is another vital advantage of creative storytelling.

B2B products and services tend to be technical, complex, or hard to describe. But stories can deconstruct complex ideas and express them in a simple and enjoyable way. Rather than pounding the viewer over the head with jargon or burying them in information, storytelling enables you to weave technical facts into a narrative that shows its actual impact. In the form of a customer success story, an animated explainer, or a personal anecdote, storytelling enables B2B businesses to make their solutions accessible and relatable.

Placing your brand on an appropriate and innovative platform with innovative storytelling is what it takes to thrive in an oversaturated market.

In the ocean of corporate buzzwords and technical jargon, it's easy to blend in with the crowd as a B2B brand. But storytelling can take you above the white noise by humanizing and personalizing your brand. A compelling story can shift the way people think about your brand from an anonymous name to a vibrant, innovative partner that understands the pain points of its audience and has a vested interest in solving them. Not only does this empathetic bond create trust, but it turns your brand into a customer-first and forward-looking brand—something that is highly valued in today's competitive B2B market.

Creative storytelling allows prospective buyers to visualize not just the functionality of your product or service but also the advantage that it will generate in their company or personal lives.

It's easy to get bogged down in product features, but storytelling allows you to demonstrate the manner in which your solution is assisting them in resolving pain points, bypassing obstacles, or achieving success. By demonstrating these outcomes in the context of a story, you're stepping out of a place of nebulous features and into the realm of relating more on a human level with the audience. They don't just see the product—they see how it will improve their business processes or allow them to achieve their goals.

Storytelling enables B2B businesses to personalize their brand and relate more on a deeper level with their audience.

At the heart of all successful business alliances lies a sense of understanding and faith. Through narrative, you create a sense of shared experience with your audience, and your company is one that respects their specific challenges and is dedicated to helping them succeed. By showing that you're interested in their success and invested in their advancement, you establish loyalty and trust, the building blocks of successful long-term alliances in the B2B space.

It enables you to transcend facts and leave a lasting impression among your people.

Facts and statistics are essential to B2B marketing, but by themselves, they are not what stay in people's minds. Storytelling allows you to make them concrete, showing how your product or service works in the real world, evoking an emotional connection, and making an indelible impression. When they remember the story, they remember the company behind the story. Experience-based strategy like this makes your service or product unforgettable and keeps your message in the minds of the people long after the video is finished and the conversation has ceased.

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In summary, creative storytelling wins in B2B because it makes your brand more relatable, simplifies complex concepts, and creates a deeper emotional connection with your audience. It allows B2B companies to move beyond the transactional and into the personal, showing why their product or service truly matters. By connecting on an emotional level, offering clear value, and building trust, storytelling helps B2B brands not only drive engagement but also build lasting relationships that convert into tangible business outcomes.

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What does a Good B2B Video look like?

The greatest B2B videos succeed because they combine several of the most critical elements that capture and evoke action:

• Clarity: Great B2B videos explain the product or service in simple, easy-to-read language, not in technical or jargon terms. The concept is to make sure that even someone who knows little about the industry can understand the value being offered.
• Creativity: Only the best videos contain new ideas and imagery that stand out from the rest. Whether it is a new plot, a beautiful appearance, or an innovative way of engaging with information, creative videos cut through the clutter and make a lasting impact.
• Emotion: Emotionally compelling B2B videos transcend raw business logic. They are storytellers that connect emotionally with your audience by either pointing out the issues your audience is dealing with or showing how what you do can make their lives better. That emotional bond builds credibility and trust.
• Action:All successful B2B videos end with a good and effective call to action (CTA). Scheduling a demo, downloading a resource, or subscribing to a service may be in line – but whatever it is, the CTA tells viewers what to do next and prompts them to do it.

By combining all four of these traits—clarity, creativity, emotion, and action—a B2B video can truly stand out, captivating potential clients, building trust, and generating measurable results.

15 of the Best B2B Videos to Inspire You

Below are 15 great B2B videos showing business-to-business marketing doesn't have to be boring. Each of these videos employs creative methods, from humor and empathy to animation and cinema storytelling.

1. Dropbox – My Shot + Your Illustration

Format: Brand Anthem

Key Takeaway: Adopt bold, dynamic creativity.

Dropbox abandoned the boring explainer and opted for a high-energy anthem with inspiring narration and graphics. It establishes Dropbox as a tool not only for storage but as a facilitator of giant ideas.

Why It Works: The swift motion graphics and active voiceover require focus from the outset, and the video feels fresh and motivating rather than corporate and stuffy.

2. monday.com – Marketing Motion Graphics

Style: Animated Explainer

Key Takeaway: Demonstrate simplicity through visual clarity.

monday.video reduces work management complexity into tidy, colorful, animated steps. It makes it instantly clear how their platform simplifies workflows, making it a comprehensible solution for busy professionals.

Why It Works: Simple images and direct messaging make it easy to comprehend, making it perfect for B2B shoppers looking for immediate, bite-sized information.

3. Salesforce – Intro for Small Business

Format: Narrative Explainer

Key Takeaway: Share a story from your user's perspective.

Salesforce offers an empathetic customer journey with a small business owner succeeding with the help of its solutions. The narrative-driven approach connects with potential buyers by offering a real-life success story.

Why It Works: By telling the story from the user's perspective, Salesforce makes its service real and relatable to small businesses so that they can more easily visualize the impact of the service on their business.

4. Mailchimp – Now What, That’s What

‍Format: Humorous Narrative

Key Takeaway: Build trust with humor.

Mailchimp celebrates offbeat humor and life as it is to demonstrate how its tools fix marketing headaches.

Why It Works: Humor is a luxury that B2B marketing does not often get to indulge in, and this video is an exception in being clever but retaining a clear and applicable message. The humor lends it a friendly, relatable tone that dispels the rigid corporate image oft found in B2B marketing.

5. Slack – Teams Do Amazing Things‍

Style: 3D Animation

Key Takeaway: Communication can be thrilling.

This 3D animation, without words, brings Slack's collaboration tools to life in a playful and futuristic manner.

Why It Works: Rather than enumerating features, this video creates a feeling of collaboration and productivity fueled by Slack, making the notion of collaboration tangible and alive and making it visually compelling. Experience precedes technology.

6. Deep Vision – AI Advertising‍

Genre: High-Concept Animation

Key Takeaway: Sophisticated tech ought to be animated.

Deep Vision turns a cutting-edge AI idea into an engaging animated explainer that even non-technical viewers can understand.

Why It Works: Animation is the optimal vehicle to dissect complex subjects into bite-sized pieces, making it simple for people to grasp the functioning and advantages of AI in advertising without getting perplexed over jargon.

7. Google for Startups – Two Desperados‍

Format: Animated Founder Story

Key Takeaway: Emotional storytelling triumphs.

Google chronicles the ups and downs of a Serbian video game developer that is successful with the help of its platform.

Why It Works: The struggles and hardships of the founders are what make the story human and personal, and that's why people emotionally relate to it. Emotional connection leads to trust and empathy, and that leads to conversions.

8. Dialpad – Failed Voice Auditions‍

Genre: Comedy Skit

Key Takeaway: Humor can highlight benefits brilliantly.

Dialpad's commercial employs a humorous skit of terrible AI voice auditions to emphasize its superior voice technology.

Why It Works: The comedic premise is not only attention-grabbing but also restates the benefits of Dialpad's technology, all in a playful and memorable tone. Humor is a great way of distinguishing the product while explaining its most critical features.

9. Kin and Carta – Engagement Storytelling‍

Genre: Live-Action Brand Film

Key Takeaway: Humanize your tech brand.

This video uses actual client testimonials and movie-quality footage to show Kin and Carta's consulting services.

Why It Works: Trust is what B2B is all about, and authentic testimonials from real customers create trust. The video demonstrates how the company's services made the clients successful, and Kin and Carta becomes a true partner to their success.y’s services have helped clients achieve success, positioning Kin and Carta as a genuine partner in their journey.

10. Adobe – Pure Imagination Anthem‍

Type: Brand Storytelling

Key Takeaway: Sell the vision, not the product.

Adobe honors possibility and creativity with beautiful pictures and an iconic tune, embracing the technology's spirit.

Why It Works: The commercial is all about positioning Adobe as more than a software firm—it's a creative partner. The imagery and the music appeal to the heart and highlight the brand's higher purpose, not just its product potential.

11. Gusto – Sleepy Planet‍

Genre: Animated Brand Video

Key Takeaway: Features are as important as values.

Gusto employs a sweet animated story to emphasize its people-focused values, resonating with prospective clients in the HR technology industry.

Why It Works: The video addresses company culture head-on, a compelling selling point in HR tech. It focuses on how Gusto's solutions put people first, allowing companies to create stronger workplace cultures.

12. Squarespace – Make the Next Series‍

Genre: Stylized Live-Action

Key Takeaway: Emphasize authentic customer success.

Squarespace brings cinematic elegance together with actual user experiences to inspire designers.

Why It Works: The video connects with its viewer's aspirational wants—to make and to build and to show off what they've made. User stories from real users are more motivational to act upon than a list of product features.

13. ThorFi – Sci-Fi Web3 Brand Video‍

Style: Cinematic Promo

Key Takeaway: Think creatively in bold ways.

ThorFi has a futuristic sci-fi appearance to make itself stand out in the Web3 space.

Why It Works: The video utilizes high production value and effective creative choices to generate interest and brand recognition and differentiate ThorFi from other competition in the Web3 space and make the brand recognizable.

14. Brightly – 2D Showcase of Value‍

Style: Animated Explainer

Key Takeaway: Make it clean and simple to read.

Brightly's simple 2D animation demonstrates the benefit of its SaaS solution in 60 seconds.

Why It Works: The short, straightforward, and visually stimulating video is ideal for top-of-funnel awareness, giving a quick but efficient snapshot of how Brightly's service will solve some of the biggest problems for prospective customers.

15. Bosch – Meet Our Robotics Researchers‍

Behind-the-Scenes Format

Key Takeaway: Transparency fosters trust.

Bosch welcomes us into its robot lab, showing us its humor and honesty. 

Why It Works: Behind-the-scenes (BTS) videos make a brand personal and center innovation. Through the presentation of actual people creating advanced technology, Bosch establishes trust and transparency with the audience. 

These 15 B2B videos use diverse creative approaches, from storytelling and humor to animation and film looks, each designed to grab attention, build trust, and convert. Whether through story or through image, these videos show that B2B marketing needn't be boring—rather, it can be exciting, compelling, and successful.

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Lessons from the best

Use Humor and Empathy

Relatable content speaks, even in B2B. Humor and empathy can slice through the formalities that usually accompany B2B marketing and enable brands to engage with their audience on a human level. B2B marketing usually comes across as cold, impersonal, too technical, and makes viewers feel disconnected. Adding humor or empathy immediately mutes the tone and makes your message more relatable. Humor, used smartly, can also render dry or complex subjects more palatable and enjoyable, and empathy makes sure your audience feels heard. Discussing their pain points, recognizing their challenges, and providing relatable solutions makes viewers feel heard and understood, and that generates trust and engagement. People identify with people, not products—by adding humor and empathy to your content, you make it easier for your audience to regard your brand as a useful partner instead

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Animation vs. Live-Action

Select on tone and complexity. Whether to animate or go live will mostly depend on how complex the message you need to deliver is and what tone your brand has. Animation is great for breaking down complex concepts or introducing an element of fun or visual flair. Animation is best when you need to explain abstract concepts or demonstrate processes that cannot be easily demonstrated through real-life examples. Animation provides more leeway in crafting visuals that clearly support the message. Live-action, on the other hand, can be more relatable and human, particularly when you need to highlight real-life success stories, human interaction, or the faces behind your brand. If your aim is to establish trust and demonstrate authenticity, live-action can do this for you. Both have strengths, so the trick is to pair the format with the tone of your brand and the complexity of the message you need to deliver.

Maintain Brand Consistency

Visuals must be representative of your brand. Whether you're working in animation, live-action, or whatever the medium, you have to be consistent in your branding. You have to have consistency in the color, the fonts, and the overall aesthetic that is congruent with your brand's established identity. Consistency means that your message is clear and familiar to your audience and helps build brand recognition. Consistency in branding also establishes professionalism, indicating the fact that you're a reliable and trusted source. If your visuals are representative of your brand's personality, they provide a more memorable experience for the viewer, reinforcing their knowledge of who you are and what you represent. Consistent branding on all touch points, including your video content, creates a solid, unified brand image that makes your message more credible and easier to identify with, which is critical in B2B marketing where trust is the driving force behind decision-making.

Story First, Product Second

Sell the why, not the what. Great B2B videos are interested in selling a narrative that appeals to the pain or emotion of the viewer, not the product. While you definitely do need to mention your product, it's the problem your product solves that you need to emphasize. Buyers are more likely to be influenced by the way your solution can help them solve their problems or improve business outcomes. By keeping the focus on the "why"—why your product exists, why it matters, and why it can help the viewer—you build a greater connection with your viewers. This approach makes the solution personal to them and creates more emotional resonance. The greatest B2B videos are interested in the story of change: how your product or service can help change an unsatisfactory situation into a success. When your viewers are touched on a personal level, they are much more likely to take action.

Focus on One Message

Don't inundate the viewer with information. In current accelerated B2B marketing, it's easy to be tempted to tell the viewer everything about your product or service. But excessive information will merely confound the viewer and dilute your message. Rather, focus on a single vital point or value proposition. By emphasizing the most important point—whether it's the number one advantage of your product, the problem it solves, or a differentiator—your audience will know exactly what you want them to get from the video. Clarity is the name of the game. If the viewer has viewed the video and they are not certain what they should do next or why your solution is ideal for them, you've lost. Make certain that upon completion of the video, your audience has learned the one most important thing that makes your offer worthwhile and what they must do in order to take advantage of it. By making the message brief and clear, you are making it easier for the viewer to decide whether to continue to interact with your company.

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How to Create Your Own Memorable B2B Video

1. Understand Your Audience and Funnel Stage

Before you make your video, you must know where your audience is in the buying process.

• Top-of-funnel videos should be fun or informative for your viewers. They should be attention-grabbing and awareness-raising, offering useful information or introducing your brand in a light-hearted and entertaining manner.
• Bottom-of-funnel videos, on the other hand, must induce action, like buying or demo sign-up. These must be concise, offering solutions to the needs of the audience and a clear call-to-action (CTA).
  
  

2. Choose the Right Type

Different types of B2B videos serve different purposes. Match the tone of your video to the purpose you want to accomplish:

• Explainers: Great for breaking down complex concepts or showcasing how your product or service works.
• Brand Stories: Use these to emotionally engage with your audience, sharing the narrative of your brand's history, values, and purpose.
• Testimonials: Let your satisfied customers speak for themselves—these build credibility and trust.
• Case Studies: Provide actual examples of how your product has allowed other businesses to succeed.
  
  

3. Write a Strong Script

A good script is the cornerstone of any effective B2B video. Use this simple formula:

• Hook: Begin with an interesting beginning that captures one's attention in the first few seconds.
• Problem: Find a problem that your audience is experiencing.
• Solution: Make your product or service the answer to their problem.
• CTA: End with a clear, concise call-to-action that tells the viewer to do something specific next.
  
  

4. Optimize for Engagement and Distribution

To make your video top YouTube's rankings, watch out for the following:

• Keep intros under 10 seconds: The initial seconds are crucial in grabbing attention. Make them count!
• Include captions for deaf audiences: The majority of viewers watch videos silently, especially on social media. Captions make your content accessible and ensure your message is delivered.
• Multi-platform format: Make sure your video is playable on all the platforms (YouTube, LinkedIn, Instagram, etc.). The platforms all have different video specs, so make sure your video looks good and plays well on all platforms.
  
  

5. Test, Learn, and Improve Continuously

Once your video is live, don't just sit around and leave it suspended—optimize based on data:

• A/B test thumbnails, hooks, and CTAs to find out what your audience reacts to the most. Testing lets you know what works and what doesn't, so you can improve your videos more and more each time.
  
  

By following these steps, you can create effective, engaging B2B videos that resonate with your target market and drive results. Keep your target market and desired outcomes in mind throughout the process and be willing to refine and iterate based on feedback, performance, and results.

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Frequently Asked Questions

How long should a B2B video be?

• 1–2 minutes for explainer videos.
• 30 seconds for ads to grab quick attention.
• Longer videos, like case studies, can go up to 3–5 minutes, as they require more detail to showcase success stories and results.

What formats are most effective in B2B?

 Explainers, customer testimonials, and brand story videos.

How do B2B videos drive conversions?
They simplify complex products, build trust, and offer clear CTAs.

What are the best platforms for publishing B2B videos?
The best platforms for B2B video publishing include:

• LinkedIn: Ideal for professional audiences and thought leadership content.
  
  
• YouTube: Great for long-form content, explainer videos, and educational material.
  
  
• Company website: Place videos on landing pages to engage visitors and convert leads.
  
  
• Email marketing: Embed videos in emails to increase engagement and click-through rates.

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Wrapping Up

Great B2B videos are creative and straightforward and show that even the most complex solutions can be engaging and human. Whether you're simplifying a complex product or telling a compelling brand story, video is an asset worth investing in to engage your audience. If you want your brand to be seen, trusted, and effective at influencing decision-makers, the time to invest in quality video content is now.

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