Don’t gamble with your VA claim

Let’s be real—navigating the VA benefits system can feel like hitting the slots in Vegas. Spin, lose, repeat. That’s where our friends at Claim Climbers come in. They help veterans strengthen their claims with personalized nexus letters—aka the secret weapon you need when the system feels stacked against you.

To bring their message to life, we rolled out a series of 3D animated Connected TV ads with a casino twist. Two big takeaways:

Don’t leave your benefits up to chance.

With Claim Climbers, you actually win. 🎰

We had a blast creating a mix of :06s, :15s, and a :30 spot—giving their team a full deck of content to play with across channels. And here’s the kicker: the ads are already driving qualified leads at 70% less cost than any other channel. Even Google Search couldn’t touch it.

Check out the winning hand here:

🎥 30-Second Spot