Full throttle creativity, Sparkhouse style.
This week we’re revving things up with Covercraft, the ultimate crew for anyone serious about protecting their ride. From custom car covers to seat protectors, floor mats, and windshield screens — if it fits your vehicle, they’ve probably built it better.
Covercraft came to us with a massive mission: craft a full-funnel video campaign that didn’t just look good but drove results. So, we hit the gas and delivered a brand commercial suite spanning every stage of the buyer’s journey — from awareness to conversion.
Top Funnel: Watch the commercial →
Mid Funnel: See the storytelling in action →
Bottom Funnel: Conversion time →
Every video was optimized for every platform — 16:9 for TV and CTV, 1:1 for social feeds, and vertical for Reels, Stories, and TikTok. Plus, our team shot hundreds of product and lifestyle photos over three production days.
Check out the photography highlights here.
A bonus highlight? We brought in Daniel Tayenaka (Torrey’s brother and pro photographer) from Salted Beard Photo to capture the stills — and yes, Kiki the dog made her Sparkhouse debut.
This was one of those rare projects where every creative cylinder fired perfectly — and the results speak for themselves.
👉 Head to our site to watch all the Covercraft content in motion.
