Ever heard of Advantage Service Group? Probably not—and that’s exactly the point.
They quietly power over 10 HVAC and heating brands across the West Coast, helping homeowners stay cozy without ever realizing the mastermind behind it all. When they came to us, they needed one commercial that could work for all their brands. One ad. Ten+ companies. Zero confusion.
Challenge accepted.
We built a campaign that was as flexible as their business model—complete with custom graphics, logo swaps, and even van wraps that could magically change depending on the brand. Yep, a little movie magic meets marketing genius.
The result? A brandable HVAC spot that not only looked sharp across every location—but also outperformed their competitors in consumer testing.
Watch the full transformationhere ↓

Stay warm, stay clever.