Featured Friday

Let’s talk about a moment every guy hits eventually: that first grey hair. Then another. Then… a lot more. 😅

Our latest Feature Friday spotlights Bigen, a longtime leader in permanent and semi-permanent hair color. They came to us to create a 30-second promo for their EZ Color product—a fast, simple way for guys to handle the greys without turning their bathroom into a science lab.

The goal? Show just how quick and easy the process really is.

To make sure the message reached as many people as possible, we produced the campaign in both English and Spanish, creating two versions of the spot designed to connect with men in their 40s and 50s who are starting to notice a little silver in the mirror. The story keeps it simple: straightforward steps, clean visuals, and a product that works without the hassle.

And the response so far? Pretty awesome.

In just about a month since launch, the video has already pulled in tens of thousands of views across YouTube, social, and the Bigen website.

Want a peek behind the scenes? We also captured some fun moments from the shoot in a BTS video that shows how it all came together.

Curious how we brought it to life?

‍Check out the full video on the Sparkhouse site.