Yup, we made urinals look cool!
This week’s Feature Friday is… yeah, you guessed it: the portable-urinal project. And honestly? It was way more fun than anyone expected. We partnered with TravelJohn, the legends saving humanity from bathroom deserts everywhere — hikers, campers, truckers, road-trip kids, all the folks who’ve stared into the void thinking, “Uh oh.”
Our mission: create promos and how-to videos that clearly explain how these things work without showing anyone actually using them. Creative challenge unlocked. We built a clean demonstration setup, dialed in clever cutaways, and kept everything super digestible.
Here are the final vids:
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And the wild part? We knocked out the entire product line — promos and explainers — in a single day. Peak efficiency vibes.
P.S. - If you wanna see how the magic happened (and how our crew kept a straight face filming urinals all day), peep the behind-the-scenes edit.
